Fender lowers top standing ticket to 98.85 pounds

Sam Fender reduced the highest price for standing tickets at his upcoming stadium show to 98.85 pounds. The 32 year old singer made the adjustment on Instagram after followers criticized the original pricing for the Proper Massive tour. He stated that the previous figures were not his final decision.

The dispute began when Gavin Davis posted screenshots of the Wembley ticket options. The listing showed a front standing zone costing 130.75 pounds. Standard standing tickets were priced at 98.85 pounds. Seated options ranged from 64.75 pounds to 130.75 pounds.

Fender replied to the post to explain the changes. He said the prices had been inflated beyond his intent. He argued that ticket costs should only cover the actual expenses of the production. He rejected the idea of using the price increase as an extra profit margin for ticketing companies.

The artist also removed the division between front and back standing areas. He called the practice "bollocks" and confirmed it would not be used for his tour. He expressed confusion over how this system became a standard in live music.

High prices appeared at other tour stops as well. The top ticket in Newcastle was 112.90 pounds. Cardiff listed prices up to 119 pounds. Manchester top tickets cost 119.60 pounds. Edinburgh had the highest price in the UK lineup at 120.95 pounds.

Presale tickets go on sale on Wednesday morning. General sales begin on Friday. The tour will run across the summer of 2027. Venues include St James’s Park in Newcastle, the Principality Stadium in Cardiff, Marley Park in Dublin, Murrayfield in Edinburgh, and the Etihad Stadium in Manchester.

Fender is not the first artist to address high ticket costs. In August, Zara Larsson posted on TikTok that she wanted more control over her Bangkok show prices. She noted that financial barriers prevented many fans from attending.

Earlier this week, Fender confirmed a fourth studio album is in the works. He has not named the record. His 2025 album People Watching won the Mercury prize. His duet with Olivia Dean, Rein Me In, won the 2026 Brit award for song of the year. The track spent 23 weeks at number one, making it the longest running single in British history.