€1,799: The Cost of Oppo's New Straight-Phone Flagship
European buyers face a price tag that rivals foldable devices, prompting comparisons to last year's cheaper models and complaints about industry-wide inflation.
By Alexander Novak ·
European consumers looking for a high-end Android smartphone now face a steep price point for Oppo's latest model. The Find X10 Pro Max is listed at €1,799, a figure that places a standard, non-folding phone in the same cost bracket as premium foldable devices.
The pricing gap is narrow. Samsung's Galaxy Z Fold 8 costs €1,999 in Europe, meaning the Oppo handset is only €200 cheaper than a foldable competitor. For context, Samsung's comparable straight-screen Galaxy S26 Ultra is priced at €1,769, just €30 less than the new Oppo. The proximity of these prices has raised questions about the current value proposition of non-folding flagships.
Reviewers who have tested the device over the past few weeks report strong performance. The phone is powered by a MediaTek processor and features cameras and battery life that received positive marks. One reviewer noted that users would be satisfied with the hardware if the price were lower, but the €1,799 tag dampens that enthusiasm.
The backlash is not limited to Oppo. Commenters on Reddit have pointed out that the price matches the latest iPhone 18 Pro Max. Others argue that prices in certain regions are disproportionately high. The situation is part of a wider industry trend attributed to the impact of AI companies on supply chains, a state described by one observer as "RAMageddon." Xiaomi is also rumored to be facing similar pricing pressures for its next European release.
Older models present a more attractive option for budget-conscious shoppers. The previous Find X9 Ultra can still be purchased for less, often with more memory and a larger battery than the new model. In Europe, a Find X9 Pro can currently be found for roughly €1,000, saving buyers hundreds of euros compared to the X10 Pro Max.
Some buyers in the UK have reported finding promotional offers that reduce the final cost. However, these discounts do not change the base price structure across the market. The high cost of the Find X10 Pro Max stands out in a sector where prices are already elevated.
Source: 9to5Google
